Follow your passion!
We are constantly being told this is THE key to success. Of course, it’s just that simple, right? “Gosh, why didn’t I think of that?”, you say, as you slap your forehead. As if you haven’t already been racking your brain, trying to figure out what the heck you could possibly be so passionate about that you’d be willing to spend years of your life creating a business around it.
Here are a few different ways of looking at the passion question:
- Who are you passionate about helping?
- What kinds of things do you enjoy doing?
- What concepts are you passionate about?
- What are your core values?
- What achievements would make you feel incredible?
When you have some answers for those questions, start looking at them all together and see if any ideas emerge that combine elements together. Say, if you’re passionate about helping disadvantaged kids, and you enjoy hiking, and environmental conservation is one of your core values, maybe you can develop a business that does eco-tours where a portion of the proceeds goes towards camping adventures for kids.
Combining elements this way creates a more meaningful business that will satisfy you on multiple levels, so if one of those passions falls away, you’re still having a blast because the business addresses your core values. In my case, I get so much fulfilment from developing my employees’ leadership skills and helping them set and achieve goals in their lives.
Remember: your passions will likely change as you get older, and this is totally OK. Don’t feel like you’re trapped by your business. If you suspect it may be a passing fancy but still want to try building a business around a passion you have, create it with the intention of selling it one day. You may not actually sell it, but if you’re mindful of the possibility when you’re creating the business, you will make it a more saleable, attractive entity for buyers.
So yes, follow your passion, but realize that it isn’t just one thing. You have multiple, ever-changing passions and this is part of what makes you a unique and beautiful snowflake. What won’t change, are your core values. You may add other values as you grow older, but it’s unlikely that you will lose any–so it’s always a safe bet to build a business based on your values.
What are you passionate about, that you want to build a business around? Leave a comment and tell me about it!