On Forbes – Hard Lessons In The Life Of A Young Entrepreneur: The‏ Phone Call That Changed Everything

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“Stop yelling at me,” he said. This stranger, a man who I’d never met and was expecting to save my business from disaster, said those very words and spun me around completely. When I got off the phone with him a few minutes later, I was shaken. His voice would be permanently imprinted in my memory as the one that delivered a truth I needed to hear: I was forgetting myself in the relentless pursuit of entrepreneurial success.

It was the first summer I was in business, and the dry desert heat of my hometown came on strong, bringing a steady stream of customers through the door looking for ice-cold smoothies and air-conditioned relief from the scorching sun outside. Great news for me, except for one thing: my AC was on the fritz. I’d spent a few hundred thousand dollars to get my store built, and here it…read>>

One Response to On Forbes – Hard Lessons In The Life Of A Young Entrepreneur: The‏ Phone Call That Changed Everything
  1. Procurement Books
    September 1, 2012 | 12:24 am

    It was definitely an awakening. Not so many entrepreneurs like you would take that phone call as a reminder and as a vehicle of change. Hopefully, more business owners will take after you and be the more personable people they are supposed to be in business and in life. Procurement Books
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