Category Archives: Marketing

Article on Forbes: The 2 Most Important Words in Business

Read the full article on Forbes Can you define your workplace culture with just two words? Be brutally honest here. Maybe your words would be boring and stressful. Or phony and gossipy. We won’t dwell too long on that–what I really want you to do is get clear on the two words you want to…

How to Promote Your Business With Social Media

If you aren’t using social media at all to promote your business, you’re missing a huge opportunity to get free promotion. Make it easy for people who like your business to tell their friends about it, and leverage the reach of the internet with the power of word-of-mouth advertising. Blogs, Facebook, Twitter, LinkedIn and now…

How to Build a Great Marketing Plan

When I say you need a marketing plan for your business, do you feel immediately overwhelmed? Or do you roll your eyes in disgust, imagining sleazy marketing executives trying to manipulate people to spend their hard-earned dollars on stuff they don’t need? I hear you. There are millions of examples of shady marketing tactics, and…

Building Your Brand with Your Values

In boardrooms, kitchens and cafes across the nation, people are building great businesses. And inevitably, they must ask themselves the following questions (hopefully sooner rather than later): what’s my brand? How do you put a brand together? How do you know you’re on the right track? Why the heck is a brand so important anyway?…