Category Archives: Branding

What a Mission Statement Really Is

Does your business have a mission statement? Do you know what it is, right now, without looking it up? If so, I congratulate you. Very impressive! Truly, I don’t think most people could pass this test. Certainly, most employees would not be able to remember the mission statement of the companies they work for, and…

How to Build a Great Marketing Plan

When I say you need a marketing plan for your business, do you feel immediately overwhelmed? Or do you roll your eyes in disgust, imagining sleazy marketing executives trying to manipulate people to spend their hard-earned dollars on stuff they don’t need? I hear you. There are millions of examples of shady marketing tactics, and…

Building Your Brand with Your Values

In boardrooms, kitchens and cafes across the nation, people are building great businesses. And inevitably, they must ask themselves the following questions (hopefully sooner rather than later): what’s my brand? How do you put a brand together? How do you know you’re on the right track? Why the heck is a brand so important anyway?…