You know it’s profitable to be socially-conscious and charitable when big companies make ‘corporate responsibility’ a priority. Does that sound cynical? Actually, I couldn’t be happier about this development: we all benefit when companies make a sincere effort to contribute more.
If you’re a small business owner, it might seem more difficult to dole out the resources needed to make a positive impact but I guarantee you it’s worthwhile. How do I know? A little while ago, I initiated a campaign called ‘22 Days of Kindness’ at the three Booster Juice businesses I owned then. I paid all 50 of my staff members to do shifts where their only duty was to perform random acts of kindness: giving flowers to strangers, washing windows for neighbouring businesses, and generally going out of their way to brighten someone’s day. We then ran a radio campaign to challenge others to ‘Pay it Forward’ within our community.
The campaign was a huge hit–my staff loved it because they felt so good making other people happy. This led to…read>>